Overview

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.

If you are a current associate of Primo Brands, please apply via MyADP.

Salary: $78,213 - 93,006 annually. This position is eligible for an annual bonus.

Location: The ideal candidate will be located in the Boston, MA area.

As a Key Account Representative, you will lead growth initiatives for Primo Brand’s full water bottled water portfolio with a focus on Premium Brands (Saratoga and Mountain Valley) within the on-premise and hospitality segments. This role requires high energy, passion for hunting new opportunities and the ability to build and sustain strong operator partnerships. You will be responsible for growing share in your market, lead generation, customer development, and executing national and local strategies that elevate brand visibility and drive profitable growth.

Responsibilities

Responsibilities:

Proactively prospect, win new accounts, and manage on-premise (fine dining and recreation) and hotel accounts focusing on independent and mid-sized operators (<25 locations). Develop and implement annual channel plans aligned with business and customer strategies to achieve sales objectives; ensure alignment with Primo Brands and Customer business objectives. Build strong, collaborative relationships with key decision-makers, including restaurant owners, beverage directors, Chefs, distributor representatives and broker networks. Act as a bottled water expert, trusted industry advisor and brand champion. Consistently achieve annual KPIs including new accounts and new point of distribution targets. Represent Primo Brands at Chef and customer-driven events (including some weekends and evenings) to engage key decision makers and drive trial. Maintain excellent CRM hygiene and leverage sales tools to track activity and customer volume. Ability to create customer sales proposals and align with Director for RFP bids. Consult and manage existing business with a strong focus on renewing agreements.

Qualifications

Key Qualifications:

Minimum 2+ years of in-person field sales with cold-calling experience strongly preferred in Beverage, CPG, or on-premise hospitality.
Proven track record of hitting sales goals and KPIs in a fast-paced environment.
Deep understanding of restaurant landscape.
Excellent execution skills - able to plan, prioritize and deliver with minimal oversight.
Self-starter with strong communication, persuasion and relationship-building skills.
Ability to manage a large territory with daily in-market presence.
Experience using CRM and data tools to track activity and actions.
Bachelor’s degree or equivalent industry experience.

Travel

Minimal overnight travel: daily travel within assigned territory required.

Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.

Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

Salary Range Disclaimer:

The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.

Primo Brands

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